The initial idea stemmed from the desire to meet up with other students and young professionals, through fun but fulfilling activities. At the time, Greg was working within the travel industry, and noticed although many people were using existing dating apps, very few of these ‘matches’ ever materialised into physical meets. A lack of incentive to meet up, coupled with the fact that suggesting a first date often proved tricky and quite daunting, resulted in frustration and disappointment.
“In addition, we noticed many people and travellers seemed to use the dating apps simply to match with locals and ask them for insight into what was cool to do, outside of the usual tourist traps. This realisation, combined with our initial idea, convinced us that we could address very real problems while tapping into the ever-growing experience economy” concludes Werner Kotze, Co-founder and CTO of Hatch.