4: How to demystify travel in the Black community with Rachel V Hill

Topics: Travel, Black Travel, content creators, travel trends, digital marketing, covid19, future of black travel

Welcome to the tourism entrepreneur podcast. I am your host, Vanessa Mbenoun and this morning we are welcoming a travelpreneur who was one of Travel Noire’s “11 Influential Black Women in Travel You Should Know”, she’s been featured on USA Today, Huffington post and Lonely Planet. She is also a published author, a digital marketing strategist and if you haven’t guessed it yet, her name is Rachel V Hill and trust me, you don’t want to miss this chat. So stay tuned and don’t forget to subscribe to the podcast!

TIME-STAMPED SHOW NOTES:

[1:00] Guest intro and background

[06:37] Demystifying travel in the Black community

[8:20] How to transform an idea into a valuable digital product

[12:28] How can we as an industry make Black travel content creators more visible

[16:20] Key points to consider in influencer marketing

[19:50] Marketing war room podcast and other resources available on rachelvhill.com

[22:50] Tips for travel content creators

That’s it for today! Coming up next week: we chat to Caroline Sande, founder of TravelEatSlay.com .In the meantime, visit tourismentrepreneur.com to join our community and monthly events! Connect with us on Twitter and Instagram @tourismpreneur

LINKS MENTIONED IN TODAY’S EPISODE:

Rachel V Hill websites: https://www.rachelvhill.com/ & https://www.racheltravels.com/

Tourism Entrepreneur: https://www.tourismentrepreneur.com/